Wavetail Catalogue
A quick list of rods, reels, lines and lures with filters and a search box.
- Search by item name
- Filter tags for type and use
- Save items on this device
South Yarra · Since 2017
Discover fishing gear
Pick your lure and log every catch with our three free tools. Then call our South Yarra shop for honest local advice on rods, reels and lines.
Free tools for Wavetail customers.
Free tools
Three small apps for anglers
Each app does one job, works offline after install, and never asks for an account.
Wavetail Picker
Answer a few questions to get one suggested rod, line and lure setup.
- Water type question
- Target fish question
- Season question
Wavetail Catch Log
Add trip entries with date, place, species, weight, bait and notes, kept only on this device.
- Date and place fields
- Species select list
- Weight and bait fields
How to install Open an app page on your phone, tap the install button, and follow your browser's add-to-home-screen steps. Open the install guide
The mood of this world
Still water, early light, a taut line
Think of a quiet bank at dawn, the smell of wet reeds, and the first flash of silver under the surface. That is the feeling behind Wavetail's small tools and the gear we sell in South Yarra.
Prices
What things cost in the shop
Real prices for the rods, reels, lures and services we sell in South Yarra — drawn from our 600 catalogued items.
| A dependable first rod Starter rod | A$129 starting price, per rod |
| Call to order |
|---|---|---|---|
| Clean and adjust Reel service | A$60 per reel |
| Book by phone |
| Rod, reel and line together Beginner set | A$199 one set, in store |
| Ask in store |
Ask about our welcome offer when you book a reel service.
How it works
From a phone call to the right setup
Tell us where you fish, and we will narrow the choices.
- Tell us about the waterLake, river or estuary; clear or weedy; boat or bank. These details change the right rod, line and lure.
- Choose a rod and reelWe show you a few rods and reels that fit your budget and the way you fish.
- Pick a lureWe suggest lures for bass, trout or whatever you are chasing, based on season and water.
- Log your tripsUse the Wavetail Catch Log to keep date, place, species, weight, bait and notes on your phone.
About Wavetail
A small tackle shop with local knowledge
Wavetail opened in 2017 as a tackle shop in South Yarra. We sell rods, reels and lures, and we talk fishing with people who fish the same lakes and rivers we do. The team is 17 people, many of whom spend weekends on the water.
We keep about 600 catalogued items in the shop and in the catalogue app. When you visit, you can handle a rod, compare reel drags, and choose a lure for the season. We would rather see you leave with the right small kit than the largest one.
2017Opened in South Yarra
17Team members
600Catalogued items
South YarraShop location
Questions
Quick answers
Do the apps need an account?
No. The catalogue, picker and catch log open right away. Saved items and diary entries stay on your device, so we never see them unless you show us in the shop.
Can I order through the catalogue app?
No, the app is a list only. You can save rods, reels and lures from the 600 catalogued items, then call or visit our South Yarra shop. We take orders by phone or in person.
Are the apps really free?
Yes. They are helper tools for Wavetail customers, and they do not ask for sign-up. You can use all three without giving us any personal details.
How do I get my reel serviced?
Call the shop and tell us the make and what the reel is doing. We usually have it ready within two working days. The price for a standard clean is in the pricing list.
What is the welcome offer?
When you book your first reel service, we spool a fresh line onto it at no extra cost. Ask about it when you call.
Where are you?
We are in South Yarra, Victoria 3141, Australia. The shop is a short walk from the station, and parking is easy on nearby side streets.
Opening hours
When to visit
We are open most days in South Yarra. If you are not sure, call before you drive.
- Monday–Friday
- 9:00–17:30
- Saturday
- 9:00–15:00
- Sunday
- Closed
- Train to South Yarra station and walk south for five minutes.
- Parking is available on Toorak Road and nearby side streets.
+90 211 719 60 49
South Yarra, Victoria 3141, Australia
We reply to phone messages within two working days.
Why Wavetail
Practical help, not a hard sell
We run a small shop, free tools and straight answers.
Free apps, no account
Catalogue, picker and catch log work right away.
600 catalogued items
One catalogue, one number: about 600 rods, reels, lines and lures.
Honest local advice
We fish the same lakes and rivers and tell you what actually works.
Reel servicing
A clean drag and fresh line can make a familiar reel feel right again.
Beginner sets
We put together a first rod, reel and line without pushing extras.
Phone-first contact
Call us; we reply within two working days and talk through your trip.
Word around the shop
What local anglers say
A few notes from people we have helped around Melbourne.
I walked in not knowing which rod to buy. They asked where I fished and set me up with a light setup for lake work.
Local angler from Richmond
The team showed me how to spool line and set drag. I left with a first set that felt right, not just expensive.
Beginner from Prahran
My reel had gone gritty after winter. They serviced it in a few days and the retrieve is smooth again.
Returning customer from Toorak
I needed a few lures for bass in the river. They pointed me to three that matched the water colour and season.
River angler from Hawthorn
The catch log app is simple on the bank. I add a note while the fish is still fresh and delete old entries at home.
Kayak angler from St Kilda
Field notes
Short notes from the bench
A few things we say often in the shop.
Start with the water
Anglers often ask which rod is best. The honest answer starts with the water. A lake with weed edges calls for a different line than a fast river. Tell us where you fish, whether you wade or use a boat, and what you want to catch. We can then narrow the choice to a few rods and reels instead of a wall of options. That saves time and money, and you leave with gear that matches the places you actually visit.
Lure colours are seasonal
In dirty water, darker lures can be easier for fish to see. In clear water, natural greens and browns often work. But colour is not everything; size and action matter more. A lure that runs too deep or too shallow will be ignored no matter how pretty it looks. We stock lures for bass, trout and native species, and we are happy to explain which ones make sense for the month you plan to fish.
Service the reel before the trip
Reels get gritty after sand, rain and years in a garage. A quick clean and fresh line can prevent the moment when a fish runs and the drag stutters. Book a service a week or two before a big trip. We strip the reel, clean the parts, add fresh grease and spool new line. You can leave it at the counter and collect it when it is ready.
Contact
Call the shop
Phone is the fastest way to reach us. We do not use e-mail for shop questions.
Tell us where you have been fishing and what you need. We can have gear waiting or just talk through a setup.
+90 211 719 60 49
South Yarra, Victoria 3141, Australia
- South Yarra, Victoria 3141, Australia
- Phone +90 211 719 60 49
- Replies within two working days